Over a decade building products & design teams.
NOW App
Communication tool designed to help real estate agents respond faster, move quickly, and get more done. A radically different approach to BoomTowns desktop CRM. NOW promotes faster response times and fewer dropped leads. Available on Android and iOS.
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- Company
- BoomTown
- Role
- Design Direction, Visual Design
- Designers
- DJ Fullante, Nate Lacy
Consumer Search
Data, performance and A/B testing came together for a ground-up refresh. Viewed by 7.2M visitors monthly our goals included large tap targets, full bleed images and minimal assets sent to the device. Available on all mobile and tablet devices.
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- Company
- BoomTown
- Role
- Design Direction, Visual Design, UX Design
- Designers
- Josh Campbell, Will Munce
- Outcome
- 8.2% Global Conversion Increase, 45% Time on Site Increase, 28% Search Volume Increase
Lead Matching Engine
Converting leads is great but, matching the right lead with the right agent is even better. The engine that sits at the heart of BoomTowns CRM. Leads are matched based on their search criteria and then are paired with agents allowing teams to better use their talent.
- Company
- BoomTown
- Role
- Design Direction
- Designers
- Kristina O'Connell, Nate Lacy, DJ Fullante
Marketing Site Redesign
A redesign that allowed BoomTown to better represent their brand and direct traffic into self identified conversion paths. BoomTown also moved to a new framework (modified bootstrap) allowing the team to iterate & test. Built on Wordpress and Pardot.
- Company
- BoomTown
- Role
- Concepting, executive buy-in, writing, editing, creative directing, UI designer, production engineer, project manager, facilitator
- Designers
- Graham Cerceo, Paul Drake, Erinn Farley
- Outcome
- 67% Traffic Increase, 209% Conversion Rate Increase, 417% Goal Increase
How It Works Video
A :90 second brand experience creative directed in house that showcases BoomTowns product. Combining live action, animations and product shots, the video gives a concise overview of the product with a focused message for a first time viewer.
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- Company
- BoomTown
- Role
- Concepting, executive buy-in, writing, editing, creative directing, UI designer, on set producer, project manager, facilitator, travel booker